Advanced Digital Marketing Course

WEEK 01 01

Digital Marketing Foundations & Canva

• Introduction to Digital Marketing
• Marketing Funnel & Customer Journey
• Branding Basics
• Canva Interface & Design Principles
• Social Media Post, Banner & Poster Design

WEEK 02 02

Website Development

• Domain & Hosting
• WordPress Installation
• Website Structure
• Themes & Plugins
• Responsive Website Creation

WEEK 03 03

Website Development (Advanced)

• Landing Page Creation
• Forms & Contact Pages
• Speed Optimization
• Basic Website Security
• Website Publishing

WEEK 04 04

Search Engine Optimization (SEO)

• Keyword Research
• On-Page SEO
• Technical SEO
• Image Optimization
• SEO-Friendly Content

WEEK 05 05

Advanced SEO & Analytics

• Off-Page SEO
• Local SEO
• Google Search Console
• Google Analytics (GA4)
• Competitor Analysis

WEEK 06 06

Google Ads

• Search Campaign
• Display Campaign
• Keyword Planner
• Ad Copywriting
• Conversion Tracking

WEEK 07 07

Google Ads (Advanced)

• Performance Max Campaigns
• Remarketing
• Audience Targeting
• Budget Optimization
• ROI Analysis

WEEK 08 08

Social Media Marketing

• Facebook Marketing
• Instagram Marketing
• LinkedIn Marketing
• Content Strategy
• Social Media Calendar

WEEK 09 09

Meta Ads

• Meta Business Suite
• Ads Manager
• Campaign Objectives
• Audience Targeting
• Lead Generation Ads

WEEK 10 10

Affiliate & Email Marketing

• Affiliate Marketing
• Email Marketing
• Mailchimp Basics
• Automation
• Lead Nurturing

WEEK 11 11

AI Tools & Content Marketing

• ChatGPT
• Generative AI
• Prompt Engineering
• AI Content Creation
• Video & Image AI Tools

WEEK 12 12

Practical Live Projects

• Business Audit
• Real Client Projects
• Website SEO
• Google Ads Practice
• Social Media Campaign Execution

WEEK 13 13

Portfolio Building

• Resume Building
• LinkedIn Optimization
• Freelancing Platforms
• Case Studies
• Personal Branding

WEEK 14 14

Interview Preparation & Placement

• Mock Interviews
• HR Interview Preparation
• Digital Marketing Assessments
• Placement Guidance
• Final Capstone Project & Certification